Experiential Marketing — I have orchestrated pop-ups and long-term residencies featuring nearly 200 star chefs and brand activations for powerful companies from around the world. With a massive global network of chefs, journalists, industry leaders, and tastemakers, I am your connector for collaborative dinners, strategic brand partnerships and everything in-between.
Content Creation — My writing has been featured in prominent publications including Bon Appétit, Food & Wine, TIME Magazine, and National Geographic, and my photos have run in outlets like T Magazine and The Wall Street Journal. Whether it’s ghost-writing cookbooks, refining website copy, or building a cache of photos for use on social media, I can help you tell your story thoughtfully and beautifully.
Concept Development — After nearly two decades of dining around New York City and extensive culinary travels in over 25 countries, I have the experience and perspective to assist in translating existing concepts to new markets. Through menu engineering, trend forecasting, and targeted community outreach, I will work to identify the niche where you can thrive.
Identity & Culture — Brand identity goes far beyond logos and fonts. In launching a new concept or modifying existing systems with an eye towards longevity, cohesive messaging is crucial to both employee retention and impactful interactions with your audience. Together, we can critically analyze how your unique vision is communicated internally and externally.