Aaron Arizpe aka @pocketfork is a hospitality consultant and brand advisor based in New York City. He spent years working for prestigious restaurant groups including Momofuku and Chefs Club, where he orchestrated pop-ups and residencies with over 200 star chefs from around the world. His writing has been featured in prominent publications like TIME, National Geographic, and Bon App├ętit, and his photos printed in The Wall Street Journal, Rolling Stone, and The New York Times. Through his consulting work, he brings his deep roster of international connections and experienced perspective to businesses working to make their mark in this challenging arena.